Pragmatism - Journal Entries Essay Example | Topics and Well Written Essays - 2500 words

Pragmatism - Journal Entries - Essay Example Write down all of your beliefs – theological, religious, moral, political, economic, social, sexual, personal lifestyle – and then separate them into those inherited and those chosen in response to your actual experience and the experience of others". Dutifully, I performed the self-examination exercise and had identified five beliefs which I would like to dissect and scrutinize. These beliefs fall under five of the categories mentioned by McDermott, namely: religious, moral, economic, sexual and personal lifestyle. I chose these beliefs because they have more impact on my personality and on my decision-making processes. On top of my list and the most influential on my personality and perspectives is my religious belief. I am a Muslim. I was born a Muslim. And I will die a Muslim. I inherited the faith from my parents for which I am very thankful for. Secondly, I live by my moral principle of truthfulness. Although honesty is taught and learned at home, I am convinced that this is adopted and practiced as a matter of choice. We’ve learned from experience that speaking the truth earns the good favor of our family and friends. In contract, speaking lies will get us into trouble. Thirdly, I subscribe to the economic system of capitalism. I am a capitalist in mind and heart. I have lived on the rewards of capitalism and have read about the darkness and monotony of communism. Based on my own experiences and the experience of the people in communist, fascist or socialist countries, I chose and will always choose to be a capitalist. Fourthly, my sexual orientation is â€Å"straight†. I believe that every adult person is a reflection of his infant-self, albeit, most of us could hardly find similar traits between the innocent and fresh newborn and the life-veteran adults that we are. Be that as it may, I believe that our sexual orientation is defined from the day that we are born. Hence, my attraction to the opposite sex is an inherited

Pepsi Case Study Example | Topics and Well Written Essays - 750 words

Pepsi - Case Study Example The company has heavily relied on the use of social media in order to promote its products. The case even outlines how Pepsi plans to distribute the grants and how grant proposals can be submitted. There are various commonalities that can be identified by reviewing the slogans that Pepsi has used to advertise itself. One of the most common themes in these slogans was the youth of the society. In various slogans Pepsi has associated itself with people from the younger generation for example the slogan of 1961 states that those individuals who think that they are young should consume Pepsi. In order to target the youth and to develop its image as a product that has been developed for the youth the slogans mostly focus on the elements of adventure and youthfulness. Another theme that the company has used to advertise its cola is the theme of social ability. It has tried to again and again create the idea that people who aim to socialize more or are individuals who find it easy to socialize should drink Pepsi Cola. Pepsi has quite effectively used different elements of the marketing mix and has left no stone unturned to reach their consumers. They have used the element of advertising by aggressively using social media and they have even advertised on more than 30 cable television channels as well as sponsored reality shows. They have used the element of public relations in which they are trying to develop healthy relationships by positioning themselves as a socially responsible company (Du, 2000, p.3). For the purpose of public relation they have used the refresheverything.com website that allows webpage visitors to select different social causes that need donations and funding. Furthermore, they have use public celebrities such as Mark Sanchez to act as spokespersons of their new grant campaign. Overall the company has quite effectively used various marketing mix elements and created a well-designed